"As Arianna Huffington says, “self-expression is the new entertainment"

"Tumblr up to 15 million pageviews a month
Tumblr, the visually oriented social blog platform that has been growing rapidly in recent months, now reaches 120 people a month, according to Quantcast. Tumblr supports 42 million blogs which have so far resulted in 16 billion posts. The platform’s features include an easy way to share the blog posts of people you “follow.” It lacks comments and photo-tagging, but no one seems to miss those much. Many of the Tumblr blogs are visually oriented with minimal text – they cover movies, film stars, fashion, sex, illustration. Many illustrators do creative work such as redesigning their own posters for well known movies. Just about any topic imaginable is on the platform somewhere, though. We’ve found it both useful and a pleasant way to “spend” time, but if you’re not careful, an hour will zip by as you page through the blogs you follow."